Objective
Create a bold, playful brand identity that reflects the eclectic, hippie-inspired vibe of the food truck while emphasizing affordability and variety.
Approach
Develop a colorful logotype and logomark influenced by retro aesthetics, paired with vibrant illustrations and typography reminiscent of the retro era. Designed branded elements, including truck graphics, takeaway packaging, and social media icons for a cohesive brand experience.
Results
A visually striking food truck brand that draws attention and creates a memorable, engaging customer experience, effectively communicating the fun and plentiful offerings of Lagosh!
Take-away bag
To-go cups
Apron design for food truck workers (Mockup provided by GraphicBurger)
Customer/worker swag (Mockup provided by GraphicBurger)
