Objective
Develop a compelling brand identity for a podcast that explores supernatural phenomena and Appalachian folklore through the perspectives of two distinct characters, Chanté and Trevor.
Approach
Create a visual identity that combines eerie, mystical elements with rustic, Appalachian-inspired motifs. The logo features symbolic icons of withered trees, reminiscent of those found in Appalachian forests, alongside the moon and crow, which connect to supernatural elements.
Results
A visually immersive brand that captures the essence of mystery and adventure, attracting listeners drawn to tales of the unknown. The cohesive design system enhances audience engagement across digital and physical platforms.
Mockup image provided by GraphicBurger.com
Mockup image provided by GraphicBurger.com
Hoodie design (Mockup image provided by GraphicBurger)
